/* ============ SOCIAL FIX ============ */
:root {
  --bg: #2b2d31;                        /* matte charcoal gray */
  --bg-rgb: 43, 45, 49;
  --fg: #fff;
  --muted: rgba(255, 255, 255, .62);
  --dim: rgba(255, 255, 255, .38);
  --line: rgba(255, 255, 255, .12);
  --card: #34373c;
  --accent: oklch(0.73 0.18 52);       /* desert orange */
  --accent-hot: oklch(0.8 0.15 62);     /* hover: lighter, warmer orange */
  --accent-ink: #1e1206;
  --glitch-a: #ffd166;
  --glitch-b: #3ee6ff;
  --star: #f7b500;
  --star-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 14 13'%3E%3Cpath d='M7 0l2.06 4.17 4.6.67-3.33 3.25.79 4.58L7 10.51l-4.12 2.16.79-4.58L.34 4.84l4.6-.67z'/%3E%3C/svg%3E");
  --display: "Sora", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --body: "Host Grotesk", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --pad: clamp(16px, 4vw, 48px);
  color-scheme: dark;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
::selection { background: var(--accent); color: var(--accent-ink); }

h1, h2, h3 { font-family: var(--display); font-weight: 800; text-transform: uppercase; letter-spacing: -.035em; line-height: .92; }
h2 { font-size: clamp(44px, 8vw, 112px); }
h2 em, h1 em { font-style: italic; color: var(--accent); }

.eyebrow {
  display: flex; align-items: center; justify-content: center; gap: 14px;
  font-size: 11px; letter-spacing: .28em; text-transform: uppercase; color: var(--muted);
  margin-bottom: 22px;
}
.eyebrow .line { width: 36px; height: 1px; background: var(--accent); }
.eyebrow.left { justify-content: flex-start; }
.eyebrow.accent { color: var(--accent); }
.lede { color: var(--muted); font-size: clamp(16px, 1.6vw, 19px); max-width: 46ch; margin-top: 22px; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 14px;
  font-family: var(--display); font-weight: 700; font-size: 14px;
  letter-spacing: .12em; text-transform: uppercase;
  padding: 20px 32px; transition: transform .2s, background .2s, color .2s;
}
.btn .arrow { transition: transform .2s; }
.btn:hover .arrow { transform: translate(3px, -3px); }
.btn:hover { transform: translateY(-2px); }
.btn-accent { background: var(--accent); color: var(--accent-ink); }
.btn-accent:hover { background: var(--accent-hot); }
.btn.wide { width: 100%; justify-content: center; }

/* ---------- Nav ---------- */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between;
  padding: calc(18px + env(safe-area-inset-top, 0px)) var(--pad) 18px;
  transition: background .3s, backdrop-filter .3s;
}
.nav.scrolled { background: rgba(var(--bg-rgb), .82); backdrop-filter: blur(14px); }
.logo { display: flex; align-items: center; gap: 12px; margin-right: auto; }
.logo-mark { width: 70px; height: 42px; color: #fff; }
.logo-mark svg { width: 100%; height: 100%; }
.logo-word { font-family: var(--display); font-weight: 800; letter-spacing: -.02em; font-size: 18px; }
.logo-word .slash, .foot-big span { color: var(--accent); }
.nav-links { display: flex; align-items: center; gap: 30px; font-size: 13px; letter-spacing: .1em; text-transform: uppercase; }
.nav-links a:not(.pill):hover { color: var(--accent); }
.pill {
  background: var(--accent); color: var(--accent-ink); font-family: var(--display); font-weight: 700;
  padding: 11px 18px; border-radius: 999px; font-size: 12.5px; letter-spacing: .02em;
  transition: background .2s;
}
.pill:hover { background: var(--accent-hot); }
.pill-ghost { background: transparent; color: var(--fg); border: 1px solid rgba(255, 255, 255, .28); padding: 10px 16px; }
.pill-ghost:hover { background: rgba(255, 255, 255, .08); border-color: var(--accent); }
.nav-links a, .nav-admin { white-space: nowrap; }
.nav-end { display: flex; align-items: center; gap: 12px; margin-left: 30px; }
.menu-btn { display: none; width: 40px; height: 40px; position: relative; }
.menu-btn span { position: absolute; left: 8px; right: 8px; height: 2px; background: #fff; transition: transform .25s; }
.menu-btn span:first-child { top: 15px; }
.menu-btn span:last-child { top: 23px; }
.menu-btn[aria-expanded="true"] span:first-child { transform: translateY(4px) rotate(45deg); }
.menu-btn[aria-expanded="true"] span:last-child { transform: translateY(-4px) rotate(-45deg); }
.mobile-menu {
  position: fixed; inset: 0; z-index: 40; background: var(--bg);
  display: flex; flex-direction: column; gap: 28px; overflow-y: auto;
  padding: calc(96px + env(safe-area-inset-top, 0px)) var(--pad) 32px;
}
/* Centred when it fits, scrollable from the top when the screen is short. */
.mobile-menu > :first-child { margin-top: auto; }
.mobile-menu > :last-child { margin-bottom: auto; }
.mobile-menu[hidden] { display: none; }
.mobile-menu a { font-family: var(--display); font-weight: 800; font-size: 40px; text-transform: uppercase; letter-spacing: -.03em; }
.mobile-menu .pill { font-size: 16px; align-self: flex-start; padding: 16px 24px; }

/* ---------- Hero ---------- */
.hero {
  position: relative; min-height: 100svh; overflow: hidden;
  display: flex; align-items: center; justify-content: center;
  padding: 120px var(--pad) 120px; text-align: center;
}
.hero-wall {
  position: absolute; inset: -10% -4%;
  display: grid; grid-template-columns: repeat(6, 1fr); gap: 12px;
  transform: rotate(-4deg) scale(1.08);
}
.wall-col { display: flex; flex-direction: column; gap: 12px; animation: drift 46s linear infinite; }
.hero-wall .tile > img { filter: saturate(.8) brightness(.72); }
.hero-wall .tile .ui { opacity: .8; }
.wall-col:nth-child(even) { animation-direction: reverse; animation-duration: 54s; }
@keyframes drift { from { transform: translateY(0); } to { transform: translateY(-50%); } }

/* Reel cards: photo cover + phone UI. Sizes use cqw so the UI scales with each card. */
.tile {
  position: relative; aspect-ratio: 9 / 16; border-radius: 12px; overflow: hidden;
  background: #151515; container-type: inline-size; isolation: isolate;
}
.tile > img {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;
  animation: kenburns 18s ease-in-out infinite alternate; animation-delay: var(--d, 0s);
}
@keyframes kenburns {
  from { transform: scale(1.04) translate(0, 0); }
  to   { transform: scale(1.16) translate(-3%, -2%); }
}
.tile .ui {
  position: absolute; inset: 0; z-index: 2; color: #fff;
  background: linear-gradient(180deg, rgba(0,0,0,.45), transparent 22%, transparent 58%, rgba(0,0,0,.8));
}
.tile .ui svg { width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.9; stroke-linecap: round; stroke-linejoin: round; }
.ui-top { position: absolute; top: 6cqw; left: 6cqw; right: 6cqw; display: flex; }
.tile .live {
  font: 800 max(8px, 6cqw)/1 var(--display); letter-spacing: .06em; background: var(--accent); color: var(--accent-ink);
  padding: 1.6cqw 2.6cqw; border-radius: 1.4cqw;
}
.ui-label { display: flex; align-items: center; gap: 2cqw; font: 700 max(8px, 7cqw)/1 var(--body); }
.ui-label svg { width: 8.5cqw !important; height: 8.5cqw !important; }
.tile .cap {
  position: absolute; left: 7cqw; right: 19cqw; top: 40%; text-align: left;
  font: 700 max(9px, 8.6cqw)/1.32 var(--body);
}
.tile .cap span {
  background: #fff; color: #000; padding: .4cqw 2.2cqw; border-radius: 1.4cqw;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
}
.rail { position: absolute; right: 4.5cqw; bottom: 26cqw; display: flex; flex-direction: column; gap: 7cqw; width: 10cqw; }
.rail svg { width: 10cqw !important; height: 10cqw !important; filter: drop-shadow(0 1px 2px rgba(0,0,0,.5)); }
.rail svg:first-child { fill: var(--accent); stroke: var(--accent); }
.rail svg:last-child { fill: currentColor; stroke: none; }
.ui-bottom { position: absolute; left: 6cqw; right: 18cqw; bottom: 8cqw; display: grid; gap: 3cqw; }
.handle { display: flex; align-items: center; gap: 2.6cqw; font: 700 max(8px, 6.6cqw)/1 var(--body); white-space: nowrap; }
.avatar {
  width: 9cqw; height: 9cqw; border-radius: 50%; flex: none;
  background: var(--accent) url("favicon.svg") center / 140% no-repeat; border: .6cqw solid #fff;
}
.follow { border: .4cqw solid rgba(255,255,255,.8); border-radius: 1.6cqw; padding: 1cqw 2.4cqw; font-size: max(7px, 5.6cqw); }
.audio { display: flex; align-items: center; gap: 2cqw; font: 500 max(7px, 5.8cqw)/1 var(--body); color: rgba(255,255,255,.85); overflow: hidden; white-space: nowrap; }
.audio svg { width: 6cqw !important; height: 6cqw !important; flex: none; }
.tile .progress { position: absolute; left: 0; right: 0; bottom: 0; height: max(2px, 1cqw); background: rgba(255,255,255,.22); }
.tile .progress::after {
  content: ""; position: absolute; inset: 0; background: #fff; transform-origin: left;
  animation: progress 9s linear infinite; animation-delay: var(--d, 0s);
}
@keyframes progress { from { transform: scaleX(0); } to { transform: scaleX(1); } }

.hero-shade {
  position: absolute; inset: 0;
  background:
    radial-gradient(62% 52% at 50% 50%, rgba(var(--bg-rgb), .92), rgba(var(--bg-rgb), .7) 65%, rgba(var(--bg-rgb), .45)),
    linear-gradient(180deg, rgba(var(--bg-rgb), .6), transparent 25%, transparent 75%, var(--bg));
}
.hero-inner { position: relative; z-index: 2; max-width: 1100px; }
.hero-title { font-size: clamp(42px, 7.2vw, 92px); font-weight: 800; }
.hero-title em { display: inline-block; padding-right: .08em; }
.glitch { position: relative; }
.glitch::before, .glitch::after {
  content: attr(data-text); position: absolute; left: 0; top: 0; mix-blend-mode: screen;
  pointer-events: none;
}
.glitch::before { color: var(--glitch-a); transform: translate(-3px, 2px); clip-path: inset(0 0 55% 0); animation: jitter 2.6s steps(2) infinite; }
.glitch::after { color: var(--glitch-b); transform: translate(3px, -2px); clip-path: inset(55% 0 0 0); animation: jitter 3.1s steps(2) infinite reverse; }
@keyframes jitter {
  0%, 86%, 100% { transform: translate(0, 0); opacity: 0; }
  88% { transform: translate(-4px, 2px); opacity: 1; }
  92% { transform: translate(3px, -2px); opacity: 1; }
  96% { transform: translate(-2px, 1px); opacity: 1; }
}
.hero-sub { max-width: 600px; margin: 32px auto 0; font-size: clamp(16px, 1.7vw, 19px); color: rgba(255,255,255,.85); }
.hero-sub b { color: var(--accent); font-weight: 600; }
.hero-kicker { font-family: var(--display); font-weight: 800; text-transform: uppercase; letter-spacing: -.01em; font-size: clamp(16px, 1.9vw, 21px); margin: 16px 0 36px; }
.hero-stats {
  position: absolute; z-index: 2; bottom: 32px; left: var(--pad); right: var(--pad);
  display: flex; justify-content: space-between; pointer-events: none;
}
.hero-stats div { display: flex; flex-direction: column; text-align: left; }
.hero-stats div:last-child { text-align: right; }
.hero-stats strong { font-family: var(--display); font-weight: 800; font-size: clamp(26px, 3vw, 40px); line-height: 1; }
.hero-stats span { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--muted); margin-top: 6px; }

/* ---------- Marquee ---------- */
.marquee { display: flex; align-items: center; gap: 28px; border-block: 1px solid var(--line); padding: 26px 0 26px var(--pad); overflow: hidden; }
.marquee-label { flex: none; font-size: 11px; letter-spacing: .28em; text-transform: uppercase; color: var(--dim); }
.marquee-track { display: flex; overflow: hidden; mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.marquee-row { display: flex; align-items: center; gap: 36px; padding-right: 36px; flex: none; animation: slide 32s linear infinite; }
.marquee-row span { font-family: var(--display); font-weight: 800; font-size: clamp(22px, 3vw, 36px); text-transform: uppercase; letter-spacing: -.02em; white-space: nowrap; }
.marquee-row i { font-style: normal; color: var(--accent); font-size: 18px; }
@keyframes slide { to { transform: translateX(-100%); } }

/* ---------- Sections ---------- */
.section { padding: clamp(90px, 13vw, 170px) var(--pad); }
.section-head { margin-bottom: clamp(48px, 7vw, 90px); }
.section-head.split { display: flex; justify-content: space-between; align-items: flex-end; gap: 40px; flex-wrap: wrap; }
.section-head.split .lede { margin-top: 0; }

/* Diagnosis */
.audit-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.audit { background: var(--bg); padding: clamp(28px, 3vw, 44px); display: flex; flex-direction: column; min-height: 520px; transition: background .3s; }
.audit:hover { background: var(--card); }
.audit-tag { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--accent); margin-bottom: 28px; }
.audit h3 { font-size: clamp(30px, 3vw, 42px); margin-bottom: 20px; }
.audit > p:not(.audit-tag):not(.audit-foot) { color: var(--muted); }
.audit-foot { margin-top: 18px; font: 700 12px/1 var(--display); letter-spacing: .14em; text-transform: uppercase; color: var(--dim); }
.audit-viz { margin-top: auto; padding-top: 36px; }
.serp { display: grid; gap: 10px; font-variant-numeric: tabular-nums; }
.serp-q {
  display: flex; align-items: center; gap: 10px; padding: 11px 16px; border-radius: 999px;
  background: rgba(255,255,255,.06); border: 1px solid var(--line); font-size: 15px; color: var(--fg);
}
.serp-q svg { width: 16px; height: 16px; flex: none; fill: none; stroke: var(--muted); stroke-width: 2.2; stroke-linecap: round; }
.serp-list { list-style: none; display: grid; }
.serp-list li { display: grid; grid-template-columns: 34px 1fr; gap: 12px; align-items: start; padding: 12px 0; border-bottom: 1px solid var(--line); }
.serp-pos { font: 800 14px/1.5 var(--display); color: var(--dim); }
.serp-body { display: grid; gap: 3px; min-width: 0; }
.serp-body b { font-weight: 600; font-size: 15px; color: var(--fg); }
.serp-body small { font-size: 12.5px; color: var(--muted); }
.serp-rating { display: flex; align-items: center; gap: 6px; font-size: 13px; color: var(--fg); }
.serp-rating i { font-style: normal; color: var(--muted); }
.stars {
  --pct: calc(var(--r) / 5 * 100%);
  width: 70px; height: 13px; flex: none;
  background: linear-gradient(90deg, var(--star) var(--pct), rgba(255,255,255,.18) var(--pct));
  -webkit-mask: var(--star-mask) 0 0 / 14px 13px repeat-x; mask: var(--star-mask) 0 0 / 14px 13px repeat-x;
}
.serp-list .serp-gap { display: block; text-align: center; font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--dim); padding: 8px 0; }
.serp-list .you { border: 1px solid var(--accent); border-radius: 6px; padding: 12px 12px 12px 10px; margin-top: 6px; background: color-mix(in oklch, var(--accent) 12%, transparent); }
.serp-list .you .serp-pos { color: var(--accent); font-size: 12px; }
.serp-list .you small { color: var(--accent); font-weight: 600; }

/* Fix banner */
.fix-banner {
  display: flex; align-items: center; justify-content: space-between; gap: 32px; flex-wrap: wrap;
  padding: clamp(40px, 5vw, 64px) var(--pad); border-block: 1px solid var(--line);
}
.fix-banner h2 { font-size: clamp(28px, 3.6vw, 48px); max-width: 22ch; line-height: 1; }

/* Services */
.service-list { list-style: none; border-top: 1px solid var(--line); }
.service {
  display: grid; grid-template-columns: 90px 1.1fr 1.4fr auto; align-items: center; gap: 32px;
  padding: 34px 0; border-bottom: 1px solid var(--line); position: relative;
  transition: padding .3s;
}
.service::before { content: ""; position: absolute; inset: 0; background: var(--accent); transform: scaleY(0); transform-origin: bottom; transition: transform .35s cubic-bezier(.7,0,.2,1); z-index: -1; }
.service:hover::before { transform: scaleY(1); }
.service:hover { padding-inline: 20px; color: var(--accent-ink); }
.service:hover p, .service:hover .num { color: var(--accent-ink); }
.service:hover .chip { border-color: var(--accent-ink); }
.service .num { font: 700 14px/1 var(--display); color: var(--accent); letter-spacing: .1em; }
.service h3 { font-size: clamp(22px, 2.4vw, 34px); }
.service p { color: var(--muted); max-width: 52ch; }
.chip { font-size: 11px; letter-spacing: .18em; text-transform: uppercase; border: 1px solid var(--line); border-radius: 999px; padding: 7px 13px; white-space: nowrap; }

/* Reel */
.reel-section { padding-right: 0; }
.reel-section .section-head { padding-right: var(--pad); }
.reel-controls { display: flex; gap: 10px; }
.reel-btn { width: 54px; height: 54px; border: 1px solid var(--line); font-size: 20px; transition: background .2s, color .2s; }
.reel-btn:hover { background: var(--accent); color: var(--accent-ink); border-color: var(--accent); }
.reel {
  display: flex; gap: 16px; overflow-x: auto; scroll-snap-type: x mandatory;
  padding-right: var(--pad); padding-bottom: 8px; scrollbar-width: none;
}
.reel::-webkit-scrollbar { display: none; }
.reel .tile { flex: 0 0 clamp(220px, 22vw, 300px); scroll-snap-align: start; cursor: pointer; transition: transform .3s; }
.reel .tile:hover { transform: translateY(-6px); }
.reel .tile .meta {
  position: absolute; z-index: 3; left: 6cqw; right: 6cqw; top: 17cqw;
  display: flex; flex-direction: column; gap: 1.5cqw; text-shadow: 0 2px 12px rgba(0,0,0,.5);
}
.reel .tile .meta strong { font: 800 11cqw/1 var(--display); text-transform: uppercase; letter-spacing: -.02em; }
.reel .tile .meta span { font-size: 4.4cqw; letter-spacing: .18em; text-transform: uppercase; color: rgba(255,255,255,.85); }
.reel .tile .cap { top: 46%; }

/* Industries: compact grid, shared hairline borders */
.industries { padding-block: clamp(70px, 9vw, 120px); }
.industries .section-head { margin-bottom: clamp(32px, 4vw, 48px); }
.industries h2 { font-size: clamp(40px, 6.4vw, 88px); }
.ind-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.ind {
  position: relative; background: var(--bg); padding: 24px 26px 26px; overflow: hidden;
  display: grid; grid-template-columns: auto 1fr; gap: 6px 14px; align-content: start;
  transition: background .3s;
}
.ind::before {
  content: ""; position: absolute; width: 200px; height: 200px; right: -80px; top: -80px; border-radius: 50%;
  background: radial-gradient(circle, color-mix(in oklch, var(--accent) 40%, transparent), transparent 70%);
  opacity: 0; transition: opacity .4s; pointer-events: none;
}
.ind:hover { background: var(--card); }
.ind:hover::before { opacity: 1; }
.ind-idx { width: 30px; font: 700 12px/1 var(--display); color: var(--accent); padding-top: 6px; }
.ind h3 { font-size: clamp(20px, 1.9vw, 26px); }
.ind p { grid-column: 2; color: var(--muted); font-size: 15px; }

/* Process */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); }
.step { padding: 36px 28px 0 0; }
.step + .step { padding-left: 28px; border-left: 1px solid var(--line); }
.step span { display: block; font: 800 clamp(48px, 5vw, 76px)/1 var(--display); color: transparent; -webkit-text-stroke: 1px rgba(255,255,255,.35); margin-bottom: 28px; }
.step:hover span { color: var(--accent); -webkit-text-stroke-color: var(--accent); }
.step h3 { font-size: 26px; margin-bottom: 12px; }
.step p { color: var(--muted); }

/* Results */
.case {
  display: grid; grid-template-columns: 1fr; border: 1px solid var(--line);
  background: linear-gradient(135deg, color-mix(in oklch, var(--accent) 10%, transparent), transparent 55%);
}
.case-intro {
  padding: clamp(28px, 4vw, 56px); display: grid; grid-template-columns: auto minmax(0, 1fr); align-items: end;
  gap: 16px clamp(28px, 5vw, 80px); border-bottom: 1px solid var(--line);
}
.case-tag { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--accent); grid-column: 1 / -1; }
.case-name { font-size: clamp(44px, 5.4vw, 80px); }
.case-copy { color: var(--muted); max-width: 46ch; }
.case-period { grid-column: 2; font: 700 13px/1.3 var(--display); letter-spacing: .1em; text-transform: uppercase; color: var(--fg); }
.case-stats { display: grid; grid-template-columns: 1fr auto 1fr; }
.compare {
  width: clamp(440px, 40vw, 620px); align-self: center; margin: clamp(28px, 4vw, 48px) 8px;
  display: grid; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr); align-items: start; gap: 14px;
}
.cmp { display: grid; gap: 10px; min-width: 0; }
.cmp-label { font: 700 11px/1 var(--display); letter-spacing: .14em; text-transform: uppercase; color: var(--dim); }
.cmp-label.now { color: var(--accent); }
.cmp-shot { position: relative; }
.cmp img {
  display: block; width: 100%; height: auto; border-radius: 12px; border: 1px solid var(--line);
  box-shadow: 0 24px 60px -24px color-mix(in oklch, var(--accent) 55%, transparent);
}
.cmp-arrow {
  width: 38px; height: 38px; border-radius: 50%; display: grid; place-items: center; align-self: center;
  background: var(--accent); color: var(--accent-ink); font: 800 18px/1 var(--display);
}
.cmp-link { font: 700 11px/1 var(--display); letter-spacing: .12em; text-transform: uppercase; color: var(--accent); }
.cmp-link:hover { color: var(--accent-hot); }
.stat { padding: clamp(28px, 4vw, 56px); display: flex; flex-direction: column; gap: 18px; min-width: 0; }
.stat + .stat { border-left: 1px solid var(--line); }
.stat-label { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--muted); }
.stat-figures { display: flex; align-items: baseline; flex-wrap: wrap; gap: 6px 14px; font-family: var(--display); font-weight: 800; letter-spacing: -.03em; font-variant-numeric: tabular-nums; }
.stat-figures .from { font-size: clamp(24px, 2.4vw, 34px); color: var(--dim); text-decoration: line-through; text-decoration-thickness: 2px; }
.stat-figures .to-arrow { font-size: 22px; color: var(--accent); }
.stat-figures .to { font-size: clamp(52px, 6vw, 92px); line-height: .9; }
.stat-bars { display: grid; gap: 8px; margin-top: auto; }
.bar { display: block; height: 10px; width: var(--w); border-radius: 2px; }
.bar.before { background: rgba(255,255,255,.22); }
.bar.after { background: var(--accent); }
.case.in .bar { animation: grow 1.2s cubic-bezier(.2,.7,.2,1) both .2s; transform-origin: left; }
@keyframes grow { from { transform: scaleX(0); } to { transform: scaleX(1); } }
.stat-note { font: 700 13px/1 var(--display); letter-spacing: .1em; text-transform: uppercase; color: var(--fg); }


/* CTA */
.cta {
  position: relative; padding: clamp(100px, 14vw, 180px) var(--pad); text-align: center; overflow: hidden;
  border-top: 1px solid var(--line);
}
.cta::before {
  content: ""; position: absolute; left: 50%; top: 0; width: min(1100px, 140vw); aspect-ratio: 1; transform: translate(-50%, -55%);
  background: radial-gradient(circle, color-mix(in oklch, var(--accent) 28%, transparent), transparent 60%);
  pointer-events: none;
}
.cta-inner { position: relative; max-width: 760px; margin: 0 auto; }
.cta h2 { font-size: clamp(48px, 9vw, 120px); }
.cta .lede { margin: 24px auto 0; }
.contact-form { margin-top: 56px; display: grid; gap: 14px; text-align: left; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.contact-form label { display: grid; gap: 8px; }
.contact-form label > span { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--muted); }
.contact-form input, .contact-form select, .contact-form textarea {
  width: 100%; background: rgba(255,255,255,.04); border: 1px solid var(--line); color: #fff;
  font: inherit; padding: 15px 16px; border-radius: 0; outline: none; transition: border-color .2s;
}
.contact-form select option { background: var(--card); }
.contact-form input:focus, .contact-form select:focus, .contact-form textarea:focus { border-color: var(--accent); }
.contact-form textarea { resize: vertical; }
.contact-form .hp { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; }
.budget { border: 0; display: grid; gap: 8px; }
.budget legend { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.budget-options { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.budget-options label { display: block; cursor: pointer; }
.budget-options input { position: absolute; opacity: 0; pointer-events: none; }
.budget-options span {
  display: block; text-align: center; padding: 16px 10px; border: 1px solid var(--line);
  background: rgba(255,255,255,.04); font: 700 16px/1 var(--display); letter-spacing: -.01em;
  transition: border-color .2s, background .2s, color .2s;
}
.budget-options label:hover span { border-color: var(--accent); }
.budget-options input:checked + span { background: var(--accent); border-color: var(--accent); color: var(--accent-ink); }
.budget-options input:focus-visible + span { outline: 2px solid #fff; outline-offset: 2px; }
.contact-form .btn { margin-top: 10px; }
.contact-form .consent { display: flex; align-items: flex-start; gap: 10px; cursor: pointer; }
.contact-form .consent input { width: 18px; height: 18px; flex: none; margin-top: 2px; padding: 0; border: 0; background: none; accent-color: var(--accent); }
.contact-form .consent span { font-size: 12.5px; letter-spacing: 0; text-transform: none; color: var(--muted); line-height: 1.45; }
.contact-form [aria-invalid="true"] { border-color: var(--accent-hot); }
.form-status { text-align: center; font-weight: 600; min-height: 1.4em; }
.form-status.ok { color: var(--accent); }
.form-status.err { color: var(--fg); }
.contact-form.sending .btn, .contact-form.sent .btn { pointer-events: none; opacity: .5; }

/* Footer */
.footer { padding: 40px var(--pad) 32px; border-top: 1px solid var(--line); overflow: hidden; }
.foot-big { font: 800 clamp(64px, 17vw, 260px)/.85 var(--display); letter-spacing: -.05em; white-space: nowrap; }
.foot-row { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; margin-top: 28px; font-size: 13px; color: var(--dim); }

/* Reveal on scroll */
/* Content is visible at rest; cards just rise in as they enter view. */
.reveal.in { animation: rise .7s ease both; }
@keyframes rise { from { opacity: .3; transform: translateY(24px); } to { opacity: 1; transform: none; } }

/* ---------- Responsive ---------- */
@media (max-width: 1000px) {
  .case-intro { grid-template-columns: 1fr; }
  .case-period { grid-column: 1; }
  .case-stats { grid-template-columns: 1fr 1fr; }
  .compare { grid-column: 1 / -1; order: -1; width: auto; margin: 0; padding: clamp(28px, 4vw, 48px); border-bottom: 1px solid var(--line); }
  .audit-grid { grid-template-columns: 1fr; }
  .audit { min-height: 0; }
  .ind-grid { grid-template-columns: 1fr 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .step:nth-child(3) { border-left: 0; padding-left: 0; }
  .step { padding-bottom: 40px; }
  .service { grid-template-columns: 60px 1fr; gap: 10px 20px; }
  .service p { grid-column: 2; }
  .service .chip { grid-column: 2; justify-self: start; }
  .hero-wall { grid-template-columns: repeat(4, 1fr); }
}
/* The full menu needs about 980px; below that it folds into the menu button. Admin login stays up top. */
@media (max-width: 1040px) {
  .nav-links { display: none; }
  .nav-end { margin-left: 0; }
  .menu-btn { display: block; z-index: 60; }
}
@media (max-width: 480px) {
  .nav-admin { padding: 8px 14px; }
  .nav-admin .long { display: none; }
}
@media (max-width: 380px) {
  .logo { gap: 8px; }
  .logo-mark { width: 54px; height: 32px; }
  .logo-word { font-size: 15px; }
  .nav-end { gap: 6px; }
  .nav-admin { padding: 7px 11px; font-size: 11.5px; }
}
@media (max-width: 720px) {
  .case-stats { grid-template-columns: 1fr; }
  .cmp-arrow { width: 30px; height: 30px; font-size: 14px; }
  .case-stats .stat + .stat { border-left: 0; border-top: 1px solid var(--line); }
  .budget-options { grid-template-columns: 1fr 1fr; }
  .hero-wall { grid-template-columns: repeat(3, 1fr); }
  .hero-stats { display: none; }
  .ind-grid, .steps, .field-row { grid-template-columns: 1fr; }
  .step + .step { border-left: 0; padding-left: 0; border-top: 1px solid var(--line); }
  .hero .eyebrow { letter-spacing: .18em; gap: 10px; }
  .hero .eyebrow .line { width: 16px; }
  .marquee-label { display: none; }
  .marquee { padding-left: 0; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
}